It's all about you.
I believe the best ideas are built together.
I'll work alongside you to inspire new thinking, challenge old assumptions and uncover opportunities others miss.
My work sits where behavioural science meets creativity, where research meets storytelling, and where complex problems become practical action.
I commission research that changes conversations.
Keynotes that change perspectives.
Campaigns that change behaviour.
Strategies that people actually want to bring to life.
Everything I do is designed to help you understand people better, make better decisions and create authentic, measurable change with heart.❤️
What people say
"Angela brings is a trailblazer and she brings the missing piece of the financial puzzle." — Jane Wrightson, Retirement Commissioner
"Ange has an amazing way of connecting with people. She brings an intersectional feminist lens to everything she does and brings everyone along with her." — Mel Humphries, Ngāti Kahungunu
“It has been a privilege to work alongside Angela, whose commitment to kaupapa-led practice and excellence is evident in everything she does. Her expertise and practical insight have strengthened our work, ensuring we operate with integrity, clarity, and impact.Angela brings both passion and purpose to her role, combining thoughtful strategy with an ability to translate ideas into action. Her approach enables meaningful progress, not just planning for change but delivering outcomes that make a difference every day. Her contribution has elevated our work and supported us to operate at an excellence level while staying grounded in what matters most".
— Amanda Williams, Principal Advisor Women, BCITO.
“Angela, in both her professional career and private life, is a champion for women and underserved groups. I am in awe of her dedication, strategic vision, tenacity, and drive and find any opportunity to work with her. I first worked for Angela at her feminist creative agency Double Denim, and then again on the creation of the TradeCareers.co project to get more women into Trades and, most recently, on the incredible TheTableNZ platform development with Mercer NZ, supporting female financial literacy. Whether campaigning for Women's Health Strategy in parliament, empowering female financial freedom, or flexing her entrepreneurial flair, her work always pushes the envelope, reaches the right people, creates meaningful impact, and is a hell of a lot of fun along the way.”
—Tess Waters, Marketing Manager, Hanga-Ara-Rau.
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