I help organisations improve trust, engagement and retention by understanding human behaviour.

My work sits at the intersection of money, behaviour, gender and communication. I help organisations understand where systems and human behaviour are misaligned, and what that means for decision-making and long-term commercial outcomes.

Connect with me now

My TedX talk features world leading research into the socio-cultural determinants of financial well-being.

How I work

Using over 10 years of research insights to support organisations, leadership teams, industry groups and government better understand customer trust, behaviour, engagement and participation.
Identifying friction, disengagement and trust gaps across customer and member experiences.
Projects exploring financial behaviour, gender, participation and communication through storytelling, audience insight and investigative media.

Behavioural insight, engagement and trust strategy for organisations navigating changing customer expectations, participation and retention challenges.
I identify where gaps are occurring and translate them into clear commercial insight: where value is being lost, and what can be done to improve retention, conversion, and long-term engagement.
My work sits at the intersection of money, behaviour, and gender — with a focus on turning overlooked patterns into measurable performance gains.
Keynotes and talks on money, behaviour, women, trust, financial confidence and the social systems shaping economic participation.m description

How can I help?

I want a speaker who inspires and provokes. Let’s make it memorable.
I need someone who can identify where financial institutions are structurally underperforming with women — and quantify the impact Let’s talk
I need a partner who turns insight into action. Let’s collaborate.
I’m a gent and I need female lens on stuff. Let’s talk

What people say

“It has been a privilege to work alongside Angela, whose commitment to kaupapa-led practice and excellence is evident in everything she does. Her expertise and practical insight have strengthened our work, ensuring we operate with integrity, clarity, and impact.Angela brings both passion and purpose to her role, combining thoughtful strategy with an ability to translate ideas into action. Her approach enables meaningful progress, not just planning for change but delivering outcomes that make a difference every day. Her contribution has elevated our work and supported us to operate at an excellence level while staying grounded in what matters most".

— Amanda Williams, Principal Advisor Women, BCITO.

“Angela, in both her professional career and private life, is a champion for women and underserved groups. I am in awe of her dedication, strategic vision, tenacity, and drive and find any opportunity to work with her. I first worked for Angela at her feminist creative agency Double Denim, and then again on the creation of the TradeCareers.co project to get more women into Trades and, most recently, on the incredible TheTableNZ platform development with Mercer NZ, supporting female financial literacy. Whether campaigning for Women's Health Strategy in parliament, empowering female financial freedom, or flexing her entrepreneurial flair, her work always pushes the envelope, reaches the right people, creates meaningful impact, and is a hell of a lot of fun along the way.”

—Tess Waters, Marketing Manager, Hanga-Ara-Rau.