Work with me to unlock the biggest growth market hiding in plain sight: women.

I work with banks, super funds, wealth firms, corporates, and industry bodies across Australia and New Zealand who are ready to better understand and capture the economic opportunity presented by women’s rising earning power and wealth.

I understand women’s financial behaviour, name the opportunity, measure what actually matters, and manage products and experiences that women trust and use.

Let's Talk

My TedX talk features Adam Smith, ABBA and world leading research into the socio-cultural determinants of financial well-being.

For many women the financial system feels like wearing shoes that just don’t fit. They pinch. At first, some push through, blaming their feet. They are too wide or not the right shape or our arches are too high. They tell themselves "we just need to try harder, be more disciplined, get better at budgeting".

In the end, is it a systemic issue and can we do something about it by changing the system?

How I can unlock growth for you

Practical strategies to attract, retain, and empower women where inclusion is essential for growth, innovation, and organisational success.
Tailored solutions that deliver measurable results: strategic audits, action plans, and leadership coaching designed to transform systems and culture.

I identify where these gaps are occurring and translate them into clear commercial insight: where value is being lost, and what can be done to improve retention, conversion, and long-term engagement.
My work sits at the intersection of money, behaviour, and gender — with a focus on turning overlooked patterns into measurable performance gains.
Dynamic keynotes and interactive sessions that inspire change, equip leaders, and create actionable outcomes for teams and organisations

How can I help?

I want a speaker who inspires and provokes. Let’s make it memorable.
I need someone who can identify where financial institutions are structurally underperforming with women — and quantify the impact Let’s talk
I need a partner who turns insight into action. Let’s collaborate.
I’m a gent and I need female lens on stuff. Let’s talk

What people say

“It has been a privilege to work alongside Angela, whose commitment to kaupapa-led practice and excellence is evident in everything she does. Her expertise and practical insight have strengthened our work, ensuring we operate with integrity, clarity, and impact.Angela brings both passion and purpose to her role, combining thoughtful strategy with an ability to translate ideas into action. Her approach enables meaningful progress, not just planning for change but delivering outcomes that make a difference every day. Her contribution has elevated our work and supported us to operate at an excellence level while staying grounded in what matters most".

— Amanda Williams, Principal Advisor Women, BCITO.

“Angela, in both her professional career and private life, is a champion for women and underserved groups. I am in awe of her dedication, strategic vision, tenacity, and drive and find any opportunity to work with her. I first worked for Angela at her feminist creative agency Double Denim, and then again on the creation of the TradeCareers.co project to get more women into Trades and, most recently, on the incredible TheTableNZ platform development with Mercer NZ, supporting female financial literacy. Whether campaigning for Women's Health Strategy in parliament, empowering female financial freedom, or flexing her entrepreneurial flair, her work always pushes the envelope, reaches the right people, creates meaningful impact, and is a hell of a lot of fun along the way.”

— Tess Waters, Marketing Manager, Hanga-Ara-Rau.